Why dietflex?

Learn more about dietflex in our introduction webinars

One diet for all?

Low Fat?  Low Carb?  Low GI?  High Protein?  High Fibre?  Atkins?  Cretan?  Zone?  South Beach?  CSIRO?

The choices are endless.

You might have a point of view, but are you confident advising your clients? Will that advice work as effectively for every client?

For decades scientists have told us that weight is all about calories in and calories out. All we have to do is eat less and exercise more, right? WRONG!

You probably have clients who exercise really well with you but fall into one of these categories:

  • Those who eat and drink whatever they like and they’re lean.
  • Those who are overweight yet hardly eat anything at all.

At dietflex we take a different outlook. Instead of thinking ‘calories in and calories out’ we think that each of us is different in ‘calories stored (as fat) and calories (from fat) burnt’.

The dietflex program is a 12 week process to help determine the foods, quantities and frequency that best suits each client’s body and helps them naturally find their ideal weight. For some who have quite a lot of weight to lose, they may continue for 16 weeks or more.

It goes one step further than that. dietflex is not just about weight, but also about health and wellbeing. We’ve found that many people get used to living with sub-optimal health and within days of starting dietflex they start to notice how good they feel. The dietflex process helps identify the foods and drinks that many can tolerate but may not suit your client’s body.

And so our dietflex philosophy of ‘one diet doesn’t fit all’ applies to weight and to health.

Is dietflex right for my business?

Independent dietflex coaches

dietflex coaches are people who are passionate about helping others get the best results. They have undergone the dietflex training and have become licensed to coach clients on the dietflex program. Some are already working in health and fitness. Others are successful dietflex clients who have achieved their weight goals with the help of a dietflex coach and have then done the training to become a licensed dietflex coach themselves.

Personal Trainers

One of the main reasons people get a Personal Trainer is to get better results and the most desired result is fat loss! Good trainers know the importance of combining diet with exercise. They also know that “one diet does not suit every body”. dietflex provides a process where the trainer and client work together to develop the unique eating plan for each client. By studying to become a licensed dietflex coach, trainers can attract more clients. Many clients are willing to pay premium rates to trainers who help them achieve better faster weight loss results.

Fitness centres and studios

Now fitness centre and studio owners can confidently promote a weight loss (fat loss) program or a “12 Week Body Transformation” program to the local community and to their members and ex-members. Imagine having a large notice board in your centre showing the weekly results from those doing the dietflex program? The dietflex program can also dramatically reduce the number of people who drop out because they didn’t get the weight loss results they hoped for from their participation in exercise.

Who are the developers?

With many years’ experience in the health and fitness industry, these guys have learned a thing or two

Ellen and Jamie Hayes

Ellen and Jamie Hayes

Jamie and Ellen Hayes are regarded as pioneers of the Australian fitness industry, with Ellen becoming the first instructor in NSW to receive formal accreditation and Jamie receiving the first ever Australian National Fitness Leader of the Year award. Jamie later became a fitness educator, training instructors across Australia and Asia for The Australian Council...
Jill MacGregor

Jill MacGregor

Originally from New Zealand, Jill is a Sydney-based Accredited Practising Dietitian (APD) with 30+ years’ experience. She is a member of Dietitians Association Australia. Jill’s clients include community-based referrals from specialists and general practitioners and include numerous high profile individuals. Her clients range in age from 6 to 80 years. Jill is the published author...
Robyn Jordan

Robyn Jordan

National Training Manager
Robyn Jordan’s role is to empower the licensees with thorough training in the simple-to-follow weight loss program, coaching process and operations systems. Our goal is to set a high standard so that each dietflex coach feels confident in their ability to offer the program and help their clients lose weight. We assume no prior knowledge...

Need more convincing?

Try one of these topics

 Step-by-step guide to dietflex coaching success

Step-by-step guide to dietflex coaching success

 See what some of our current coaches have to say

See what some of our current coaches have to say

"I look and feel a new man!"

Damien - Lost 15 kilos

"With dietflex I have made great headway towards achieving my weight loss goal. Having great results by following dietflex has given me the tools in healthy eating that can help me long into the future.”

Sue S