(Without you having to become, or employ, a nutrition expert!)
(Without you having to be, or employ, a Nutritionist!)
First Place Fitness
"The most common goal of our new members and PT clients is WEIGHT LOSS. Of course we sign them up despite knowing that exercise won’t be nearly as effective without an equally effective personalised dietary change program. We did not want to leave that to chance.
We already knew that “One diet does not work for every body” but our members didn’t want to pay for a nutritionist.
I’m so glad we discovered dietflex. We’re attracting and keeping more members and clients as a result. Their results have been spectacular."
First Place Fitness
"The number one goal of our new members and clients is, always has been and will be WEIGHT LOSS. Of course we sign them up despite knowing that exercise won’t be nearly as effective without an equally effective personalised dietary change program.
We already knew that “One diet does not work for every body” but our members didn’t want to pay for a nutritionist. I’m so glad we discovered dietflex. We’re attracting and keeping more members and clients as a result. Their results have been spectacular."
We’ve all heard the advice “Weight loss is just about energy balance - eating less and moving more.” We say that this advice rarely works as it leads to hunger and drop out. (Try and find any randomised controlled study of an energy-balance community-run program that shows evidence of great results.)
We know that most people who are carrying extra body fat do not actually have ready access to the energy in their body fat. Tell them to eat less or exercise more and they’ll get hungry or their metabolism will slow down.
If the hormone insulin is too high, it blocks fat release. In order to release fat for energy your clients need a way to normalise their insulin levels. The only way to do this is to eat less carbohydrate (and protein) than their body’s individual tolerance. Yes… “carbs count” and we’re all different. One diet does NOT suit everybody. It needs an individual approach.
Once you can help your client discover their body’s carb tolerance, then, and only then does energy balance work. They naturally eat less. They also get more energy for exercise.
How do you help each of your clients discover their body’s individual carb tolerance? Also… what does their carb tolerance mean in foods that they like, so that the change is sustainable?
How do you do all that? With dietflex! It’s the only program designed to help health and fitness professionals coach their clients to discover their body’s carb tolerance and get predictable results.
The other aspect about dietflex is the behaviour change. Too many programs don’t work as they rely on educational handouts. This assumes “one diet suits every body” and does not have the accountability that increases behaviour change. That’s kind of like a personal trainer saying “You don’t need to book sessions with me. Here’s handout of exercise advice that we give everyone.”
Finally you do NOT have to have a nutrition degree or become a nutrition expert to coach your clients for weight loss. You need an expert system that delivers results. But you do need to become certified in our dietflex program systems and coaching process.
If you do have specialist knowledge, skills and experience dietflex provides a marketing system to attract more clients and a time-efficient delivery system for you to get earn more for your knowledge, skills and experience.
Who is behind dietflex?
Marketing: Susie Frillici is our in-house graphic designer and webmaster. Susie provides our free service to dietflex licensees to customise and localise our online, social and offline marketing resources.
Training: Robyn Jordan is our national training and support manager. She runs our new licensee and coach training and oversees our online communications and e-learning platform for licensees and their staff.
Product supply and finance: Ellen Hayes ensures that dietflex licensees have a secure supply of our exclusive products to support clients' weight loss journeys.
Franchising and marketing strategy: Jamie Hayes works with licensees to ensure they successfully integrate dietflex into their marketing and operations.