You do not need nutrition qualifications to be a successful dietflex coach.

Dietflex is a game changer in that it simplifies weight loss coaching, both for the potential coach and the client. Dietflex is a proven expert system that can be delivered profitably by a non-expert with no nutrition qualifications.

Our online training program teaches you (the coach) four key things:

1. How the dietflex program works and what makes it unique. The program, shared by both Healthy Inspirations and Dietflex, has helped over 15,000 people lose over 150,000 kilos since 2002.
2. How to set up and launch a new client on the program, either in-person or via Zoom.
3. How to coach each client on the program, and use the vast array of educational materials, either in-person or via Zoom coaching. Dietflex coaching is weekly, adding up to 52 sessions per year. Some coaches give clients the choice of twice-weekly sessions, for a higher level of accountability and increased coach income.
4. We teach you business building skills, with the goal to fill your available schedule with clients who pay via recurring subscription (membership-based).

Our coaches do NOT design a client's individual eating plan. If required due to a medical condition, that's the task of a registered practicing dietitian, referred by their doctor.

Some coaches start a dietflex coaching business due to their own struggles and life experience with weight. Going on the program is their first step as part of their coach training, and it becomes part of their own marketing story.

One of the dietflex success secrets is The Observer Effect. Being observed will almost invariably prompt clients to self-monitor their behaviour. We provide clients with the tool to do that - The Daily Planner, so they can self monitor and send their previous week's eating and activity to their coach. The Observer Effect, a well-documented challenge in the field of human behaviour research as well as in “real” world situations, refers to the tendency of individuals to positively alter their behaviour when they know they are being observed or monitored. The dietflex weekly coaching makes a huge difference and does not require the observer (the dietflex coach) to have nutrition qualifications. 

• The amount of time you allocate is up to you. Some coaches only coach 3 hours a week (potential 12 clients). Some have built up to 8 hours a week (potential 32 clients). 
• It is important that the times you can allocate to coaching are uninterrupted, so that you can be totally focussed on your clients.
• It's also important that your coaching time is the same each week, as you'll be booking recurring coaching appointments (we call them check-ins) with clients, who each meet you for 15 minutes at the same day and time each week. This gives them and you consistency.
• Of course, in the beginning you have no clients, and so we encourage you to allocate that time to promotion using our many marketing resources. It typically takes just one paying client per coach to cover your weekly license fee.

• You use an external billing company like GoCardless, DebitSuccess, Ezypay, or Stripe. When you sign up a new member (client) they sign your direct debit agreement and the billing company collects the money for you weekly and deposits it into your bank account.
• If you already have a billing service account, you can use your existing account. 

• Yes. We only make suggestions. You can set your own fees and change them anytime.
• We suggest a minimum $99 as the getting started fee, and a minimum of $29.95 pw for a longer term plan.
• Most dietflex operators offer short term (at a higher price or pre-paid) and longer term (12 months) at a lower price.

You can use your own brand. Here's the details.

• All the pre-printed booklets and planners are unbranded. You can use these under your brand.
• The hundreds of handouts and recipes are branded and so if you want to create your own handouts you can do that.
• Please be aware that (so far) the health and fitness professionals and businesses who use the dietflex brand and sales process have considerably higher sales, greater sales value and greater income. But this is your choice.
• Many successful fitness clubs use branded group-ex programs like Les Mills or Radical. Some sell products with different brands.

• Congratulations. The pursuit of knowledge and staying up to date are key values we share, especially in the ever-changing world of nutrition, weight loss and behaviour change.
• Most trained nutritionists and dietitians get paid for their expertise on a fee-per-session basis. This is great if you have a very good stream of referrals but not if you want to scale your business.
• In the health fields, having certification is no guarantee of making money from that certification. That requires a business strategy, effective marketing, program packaging, proven sales process etc... Dietflex provides all this without the frustration and time to learn how to create and test these things by yourself.
• Dietflex is an expert system that can be delivered profitably by a non-expert.
• If you already have qualifications, you can use the dietflex programming, marketing and packaging to get a higher return for your time involved. 
• You'll also be able to scale your business by adding extra coaches.

• No. The dietflex program is based upon foods your clients can buy from any supermarket.
• Optimising daily protein intake helps clients lose weight without hunger. This is one of our key promises.
• However we have found that supplemental protein helps new clients maintain satiety and helps their weight loss journey, and compliance, especially in the beginning, until they increase their metabolic flexibility.
• Plus, the dietflex protein powder rates very high in taste & texture, gut comfort and ability to be used as a recipe ingredient, as well as for cold and hot drinks.
• It is a premium product made from clean New Zealand whey powder, and is exclusive to dietflex and our sister company Healthy Inspirations.
• It also adds to your coaching income. Making this available to your clients simply helps their weight loss journey.
• It is completely optional.

• We guide you in how to market your coaching service depending on your situation and provide a large range of marketing resources.
• If a coach has trusted access to a group of potential clients, this is an advantage. Below are some examples.
• A nurse may have a relationship with other nurses, hospital or medical centre who come in contact with people who will benefit from an affordable, high-frequency, lifestyle-based coaching program like dietflex. The coach meets with the client every week for 15 minutes, until the client has reached their healthy goal weight and feels they have developed the skills to maintain their new weight.
• A fitness operator or professional will have access to existing members, ex-members, prospective members on their database, and people joining at the point of sale.
• If you do not have a database or following, we provide a range of resources you can use to promote yourself, including local area outreach, organic social media marketing and paid traffic marketing. 

Printing Stock

Yes. With the dietflex program the licensee coach provides each new client with a new member pack:

1. High quality printed booklets (2) to each client. These are the Getting Started and Low Carb Meal Ideas booklets. The cost is $7 per set, and coaches typically charge each new client at least $99 up front.
2. Daily Planners every 4 weeks. The cost is $10 per planner, so the cost per client per week is $2.50.

The coach purchases the booklets and Daily Planners from dietflex, via the coach shopping cart. We recommend that new coaches only purchase a minimum quantity at the beginning. Full details can be provided.

All educational handouts and recipe files can be downloaded at no cost.

Protein Product Stock

We also encourage coaches to provide the exclusive dietflex protein powder to clients, to assist their weight loss journey. The coach purchases these wholesale from the coach shopping cart. They sell the protein products to their clients at retail, giving the coach extra income.

Promotion

We recommend that coaches actively promote their business locally, via database marketing (if they have access to a database), and via social media. Dietflex provides a vast amount of content to the coaches. 

Coaches can also advertise in any media, including ads on Facebook and Instagram. Dietflex can assist with the development of ad campaigns. 

Operations

It is assumed that the coach has an internet-connected computer and phone.

Yes.

There are extra things to be aware of, like sending them client materials and helping them access protein products. We're happy to discuss that. Book a Zoom.

Yes!

If people use metric food measures (grams) you can use our Daily Planners. We are developing imperial (ounces) versions. Please book a Zoom or email us to let us know you are interested.

Yes!

How much you charge and the billing frequency (weekly, fortnightly or monthly) is between you and your clients. Research from billing service providers suggest less rejection issues with weekly billing.

To see you potential earnings on a monthly basis click HERE.

• Founder's Jamie and Ellen Hayes have been in the fitness and weight loss industries for 40 years. This experience has helped dietflex become a turnkey business solution for health and fitness businesses, and independent coaches.
• It's more than a unique weight loss program, coaching systems and training. It's also about the marketing and sales processes that helps licensees meet their business goals. We're not aware of any other nutrition programs that supply this business building support. 
• Over 15,000 people have lost over 150,000 kilos to date.
• Jamie and Ellen were co-founders of Low Carb Down Under (on Youtube) that has over 500,000 views. This has put them at the cutting edge of nutrition and weight loss science.

Our cancellation policy for licensees is the same we recommend licensees apply to their clients.

We offer a choice of:

1. Low start - 12 month min term. After the minimum term licensees can cancel anytime giving 14 days notice. During the minimum term they can cancel anytime, but pay the lesser of either: 1. The remainder of the 12 months or 2. The difference from what they would have paid had they started with a Flexi plan.
2. Flexi - 1 month min term. They can cancel anytime by giving 14 days notice.

We do recommend (not insist) that new coaches go on the program to learn more about it, whether they need to lose weight or not.

There are three aspects to building a weight loss coaching business: Marketing, Sales and Coaching. None of them require you to be at your ideal weight. 

1. Marketing. This is all about putting messages in front of your target audience and asking them to enquire. With marketing, being authentic (the real you) is most important. Marketing does not need to feature you.
2. Sales. Our simple 4-step sales process can be delivered in person or via Zoom. If you've got weight to lose, or have already lost weight, or are on the program, it's good to be up front with prospective clients about your own weight loss journey. Many will relate to this. Any who do not relate, will not be your ideal clients.
3. Coaching. A coach who has, or has had their own weight loss struggles has learnt lessons that an always-slim person may not have learnt. A great coach is not defined by being the slimmest, fittest, best-looking, but is someone who can guide their clients forward to achieve results, giving them accountability and support.