September 24

Why most women over 40 struggle to lose weight (and how carb tolerance changes everything)

So, you’ve hit your 40s (or remember doing so) and realise: “I haven’t changed what I eat, but I’m putting on weight. When I was in my 20’s I could eat anything with no problems.”

What’s going on?

In a word, hormones. Yes, that one word can sometimes be a cop-out, a catchall, or something that is thrown in our face when we’re having an off day.

However, there is just too much evidence to suggest changing hormones are the main reason that many women start to struggle with their weight as they age.

Ok, we all know the problem. Do we just have to accept this as the aging process or is there a solution?

Firstly, let’s make one thing clear, we aren’t endocrinologists. The hormone system is complex to say the least and if you feel you have some serious issues or feel unwell, please seek medical advice.

However, we are weight loss experts who have helped thousands of women discover what’s triggering their midlife weight gain and reverse the process.

Jenny, aged 52, says: “I was doing everything ‘right’. I was eating healthy food, not too much, exercising regularly, but the weight just wouldn’t budge. The Dietflex program has been a revelation. I’m eating more than I used to! Learning which foods work best for my body has been one of the two keys to my success. I’ve lost 14.8 kilos in 15 weeks and feel so much happier in my own skin. What a relief.”

Paula, aged 64, says: “I got to my heaviest weight and just couldn’t stick to a plan. The weekly 15-minute support sessions and the simple food guidelines are fantastic. My coach is my conscience, my good angel, who keeps me on track and helps me make good choices every day. I love the results and seeing that I can lose 7.8 kilos in 14 weeks while still being able to do plenty of socialising shows me that this program is practical for real life. Thanks Dietflex!”

What’s the secret? Counting calories? No. Skipping meals? No. Walking more? Nope. The secret is two-fold.

Firstly, getting your body to tap into its fat stores for energy – fundamentally switching it from storing fat to burning fat for fuel. How? Let’s talk about food choices.

Most of us know which foods clearly sabotage our weight loss efforts. One woman told me: “I just walk past a bakery, and my hips inflate.”

Right, most of us can’t eat cake every day and hit our health goals. But what about so-called ‘healthy’ options? After decades of helping women lose weight, the founders of Dietflex have found what you really need know is the carbohydrate content of your food. Eek.

Sounds science-y, boring, and hard. Don’t worry all of the work has been done for you.

You won’t be counting calories, or carbs, you’ll just be eating the foods you like, slowly building from the lowest carb range to the highest (and prioritising protein at every meal and snack, but this is a topic for a whole other blog).

Along the way you’ll discover what we call your Individual Carbohydrate Tolerance (ICT). This is the first part of the secret. Eating below your ICT and eating the right amount of protein will cause your body to use its fat stores for energy and, hey presto, you lose weight without ever being hungry!

Once you know your ICT you’ll know which foods to buy, how to plan meals, which restaurant meals are the best options, how to get back on track after an off-plan meal – all the knowledge specific to your body, and no one else’s.

One diet does NOT suit every body!

Sounds good? But wait there’s more. The Dietflex program also helps with the second vital aspect of weight loss: mindset management.

How many times have you decided to do something about your weight only to lose motivation or get frustrated and go back to old habits? We’ve all done it. This is where the weekly, 15 minute one-on-one coaching sessions shine.

Your coach will review your food plan and help you overcome obstacles, and give specific tips, tricks and easy recipes. They’ll encourage and refocus you on your goals when necessary and generally cheer you on through the ups and downs.

Having someone on your team in this regard is really the second part of the secret to success.

The Dietflex program is unique. It’s the only weight loss program that combines the Individual Carbohydrate Tolerance (ICT) process and provides the essential one-on-one accountability for lasting change.

And for convenience, the coaching is delivered by Zoom chat (on computer or phone) so you have your weekly coaching from home.

In summary, this is how the Dietflex program works for you:

And considering how personalised this program is, it’s very affordable.

Interested to learn more? Request a free 10-minute weight loss strategy call below and one of our friendly coaches can talk you through a strategy to suit your circumstances.


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