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Do your annual earnings from allied health match your years of training and expertise? For many, the answer is "no".
Consider a market that you may not yet have accessed:
- The % of adult Australians who are overweight or obese is about 66%.
- In any year the % thinking about losing weight (about half) is about 33%.
- In most areas the % who belong to a fitness club is about 12%.
This is a massive opportunity to use your knowledge and skills.
Why don't more of the 33% who want to lose weight enquire at your studio to lose weight? Two big reasons might be:
- You are not marketing a well-branded weight loss coaching program to your local community. Easy to fix.
- They perceive that they'll have to exercise. Easy to fix.
Imagine if you could market the delivery of an expert weight loss program via both external marketing and referral marketing?
You may be thinking "I'm not trained in nutrition." The good news is that dietflex is an expert system that can be delivered by non-nutrition experts, with some dedicated and systemised training.
Let me start with 6 questions that may help you get extra clarity on the problems and opportunities in weight loss programming.
You may like to print out this email so your can scribble your answers and thoughts on it.
- Can you estimate what percentage of your patients who have 'weight/fat loss' as a health goal, or they need to lose some weight to better their health?
- Do you believe that one diet does not suit everybody?
- Do you believe that having a coach to guide patients through their individual weight loss journey and hold them accountable will yield better results than programs where there is no one-on-one coaching?
- "People who pay, pay more attention, and are more likely to get better results." Do you agree with this statement?
- The Australian statistics are that 2/3 adults are overweight or obese. Would you say that in your area it may be more, less or about the same?
- Are you open to learning how you can attract and serve people who want to lose weight and, at the same time, increase revenue to your practice?
Many years ago we wanted to offer a weight loss program in our club. Not having any skills in diet formulation and coaching, we had a dietitian see members on a fee-per-visit basis. We added strength training to the program. Although the program was rudimentary using the old-fashioned "eat less and exercise more" approach, some members lost weight. But the business did not make any extra money and the program was "expert-dependent"; when the expert left, the program stopped.
I learnt that we needed:
- an expert system that could be delivered by non-experts so the business and the program were not vulnerable to the expert leaving
- a way of training staff, instructors and trainers to deliver the program
- a way of selling the program to new members and PT clients
- a marketing system to attract a growing segment - people who want to lose weight
- a management system for monitoring the results
Weight loss discovery
The energy-balance theory that weight loss is just about "calories in versus calories out" made perfect sense to me... and millions of others. But the problems with this belief included:
- It treated the human body like a bank account which grows if you put more money in than you spend and shrinks if you spend more than you put in. Unfortunately the human body behaves more like a chemistry set - controlled by hormones.
- If you simply tell people to "eat less and exercise more" they'll get hungry. Hunger is the enemy of effective weight loss programming, and of sustainable results. We actually told thousands of members to do this. No wonder our results were variable.
- It ignored the biology discovered in the 1950's that insulin drives fat accumulation. The researchers also identified that carbohydrate intake (in excess of each individual's tolerance) drives insulin - which drives fat accumulation.
- The challenge was how to uncover each person's individual carbohydrate tolerance and what that means in foods that they (and their family) like.
Say hello to dietflex. Because one diet does NOT suit every body, people need a guided process to develop the healthy sustainable DIET that is FLEXIBLE to suit their food likes and their body's responses to foods. (This explains why it is called "diet flex".)
How dietflex works for Allied Health Professionals
- You purchase a dietflex license. ($495 training fee and then $25 per week) or ($1,495 for year one and then $995 each year thereafter)
- The practice identifies one or two team members or trainers who wish to do the dietflex online coach certification, and then coach those signing up to the program at your practice. They do NOT require any health, fitness or nutrition qualifications.
- You have a strategy phone session (with me, the dietflex CEO) to determine: pricing, program marketing for new "weight loss patients", and program sales.
That's the overview! This plan assumes the patient pays the practice (pre-pay for an 8 or 12-week program, or via direct debit add-on) and the practice pays the team member who delivers the dietflex coaching.
Plan B assumes the trainer or coach buys the dietflex license and pays a percentage or a session rent to the practice. I'm happy to chat about the pros and cons to both business strategies.
When you have a system that delivers predictable weight/fat loss results, you become known for the weight loss results you deliver.
Depending on who does the face-to-face coaching, the fees may or may not be rebatable. Either way there is a considerable number of people who are willing to pay for a personal service.
Now, if you recognise the community problem and the business opportunity, and would like to have a free WEIGHT LOSS PROGRAM BUSINESS STRATEGY CALL, please click the button below to book a time that suits you best. You are welcome to have business partners on the call.