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Earn $140 per hour? Read this article fully to discover how you may be able to gross up to $140 per hour, by tapping into an untapped market in your area.
How do you measure the success of your PT business?
- How much you earn each week before tax and expenses?
- Your average earnings per hour = weekly earnings divided by hours available for PT?
- How many client sessions you have each week?
- Your client retention?
- You client's results?
- The number of new client enquiries you get each week?
As a personal trainer you might fit into one of two categories:
- Full time: You're "all in". PT is your only source of income. You are available for as many hours as the number of clients that you can attract and keep.
- Part time: You've only got certain time slots available. Your goal is to fill those time slots as quickly as possible and then charge as much as you can.
With both categories your income equals the number of client sessions x the rate you charge. Your income is also influenced by your client retention, and this is influenced, in part, by their results. How many of your existing clients say weight loss is a goal that is important to them?
Did you know that you do NOT need to have expert nutrition qualifications to coach people in an expert program like dietflex.
You have two markets needing weight loss results
- Existing clients. Of course some of those may wish to lose some more weight, but you may not feel confident that your existing clients are willing to pay you extra for weight loss coaching. You could offer it to them, even if you say "To help you lose weight we're going to divide one session per week into a weight loss coaching session (15 mins) and the rest of the time is exercise." And so, you might include weight loss coaching within your existing fees.
- The world around you. Currently about 66% of adult Australians are overweight or obese. Through any year a percentage of these are actively looking for a solution - a result - say 50% of the 66% = 33%. Yet only 12% belong to fitness clubs and even less are PT clients. There is a market of people may be willing to pay much more per week than your existing clients to achieve that (weight loss) result.
The 11 questions below may help you.
Let me start with a few questions that may help you get extra clarity on the problems and opportunities in weight loss programming. I'm not apologetic that this is a long email as it has to deal with some fundamental issues.
You may like to print out this email so your can scribble your answers and thoughts on it.
- Are you open to learning how you can attract and serve people who want to lose weight and, at the same time, increase secondary revenue and add an extra stream of new high-yield clients?
- Can you estimate what percentage of your PT clients have 'weight/fat loss' as a goal? (Hint: new clients may be more interested in weight loss than existing clients.)
- If clients who want to lose weight, don't achieve the results they want, do you think this increases the possibility of them dropping out? (Client churn)
- If clients sign up and do lose weight, do you believe that they will be more likely to stick to exercise and keep their training sessions longer? (Client retention)
- Do you believe many clients will succeed losing weight if they only rely on exercise, without making the necessary changes to their diet?
- Do you believe that "One diet suits everybody?" or that the diet that works for you is the diet that would work for a 50 year old female client with a BMI over 30?
- Do you believe that having a coach to guide clients through their individual weight loss journey and hold them accountable will yield better results than programs (printed or online) where there is no one-on-one coaching? Do you believe in accountability?
- "People who pay, pay more attention, and are more likely to get better results." Do you agree with this statement?
- The Australian statistics are that 2/3 adults are overweight or obese. In your area, is this about right?
- Does being overweight actually stop some people from exercising, joining a gym or engaging a personal trainer?
- Are some people with just those last pesky 5 kilos to lose, just as motivated (and willing to pay) as clients with 50 kilos to lose?
Background to dietflex
The energy-balance theory that weight loss is just about "calories in versus calories out" made perfect sense to me as a registered fitness leader... and millions of others. But the problems with this belief included:
- It treated the human body like a bank account which grows if you put more money in than you spend and shrinks if you spend more than you put in. Unfortunately the human body behaves more like a chemistry set - controlled by hormones.
- If you simply tell people to "eat less and exercise more" they'll get hungry. Hunger is the enemy of effective weight loss programming, and sustainable results.
- It ignored the biology discovered in the 1950's that carbohydrate intake (in excess of each individual's tolerance) drives insulin which drives fat accumulation.
- The challenge was how to uncover each person's individual carbohydrate tolerance and what that means in foods that they (and their family) like.
Every human body is different and responds differently to different diets.
Because one diet does NOT suit every body, people need a guided process to develop the healthy sustainable DIET that is FLEXIBLE to suit their food likes. (This explains why it is called "diet flex".)
What dietflex is all about
- an expert weight loss system that can be delivered by personal trainers regardless of whether they have nutritional qualifications
- a unique weight loss system. It's the only program in the world based upon Individual Carbohydrate Tolerance, that helps each client discover their body's individual carb tolerance and what that means in foods that they are happy to eat.
- a program that is fully tested and is being used by fitness professionals and coaches across Australia and New Zealand
- a branded program where all materials are professional (Just in case you don't think branding makes a difference to the consumer's value equation of what they expect to pay, go visit an Apple store!) People trust more and will pay more for a well-packaged brand.
- a way of selling the program to new and existing members and PT clients
- a marketing system to attract a growing number of people who want to lose weight
- a management system for monitoring the results
- a system for communicating with client's doctors to encourage medical referrals
- a system that gives the coach time-leverage - delivering maximum results in minimum time for maximum earnings
- a system where the personal trainer can engage another (trained) trainer to look after their clients while the trainer takes 4 weeks holidays every year. Although with dietflex, they can coach remotely via Skype or Messenger from anywhere in the world.
How dietflex works for you as a personal trainer
- You purchase a dietflex license. ($495 certification training fee and then $25 per week) or ($1,495 for year one and then $995 per year). This covers you and an optional extra coach working for you from the same location, which will be handy when you take holidays.
- You complete the dietflex online coach certification training and do the program yourself whether you need to lose weight (bodyfat) or not. Alternatively, you could coach a family member or friend.
- Have a free strategy session (with me, the dietflex CEO) to determine: pricing, program bundling with PT, program marketing (including Facebook advertising) for new "weight loss clients, and program sales. Your strategy will vary depending upon where you conduct your PT business.
- You can coach clients remotely, anywhere... any country... via Skype, Messenger etc. You can also set up a weight loss coaching clinic in a medical centre - one day a week. It's a great source of new PT clients.
- Charge $30 to $35 per week to do the program. We suggest a minimum 8, 10 or 12 weeks. You schedule your clients back-to-back for their weekly 15-minute dietflex coaching session. Four clients per hours means earning $120 to $140 per hour. See the table below. You can offer to bundle the 15-minute dietflex coaching session with a 30 or 45 minute PT session, and charge a premium. Watch your client's bodies transform with just one or two sessions per week.
- When client's weight loss becomes obvious to their friends and family, they'll be asked "What have you been doing? You look fantastic!" This will lead to free easy-to-convert referrals.
That's the overview! The plan above assumes the member pays the trainer (pre-pay for an 8, 10 or 12-week program, or via direct debit add-on) for the dietflex coaching. Getting clients to commit for a minimum term or pre-pay up front ensures they learn the skills to make the right choices and develop new behaviour patterns.
Choosing the right weight loss program for your PT business isn't that difficult.
You have to consider things like: what delivers the best results for clients, how to market it, how to sell it, how to deliver it, how to ensure that it not just pays for itself but adds extra revenue to your business etc.
When you have a system that delivers predictable weight/fat loss results, this gives you an advantage against local and online competitors. You become known for the weight loss results you deliver - a true specialist - who attracts high-paying clients by zero-cost word-of-mouth marketing.
Now, if you recognise the obesity problem (and the business opportunity), and would like to have a free WEIGHT LOSS PROGRAM BUSINESS STRATEGY CALL, please click the button below to book a time that suits you best. You are welcome to have partners on the call.
Jamie Hayes, CEO dietflex
PS If you're like me you might be thinking "I'm smart. I know fitness. I should be able to create my own dietary weight loss program." I get that. But having spent over a decade developing and testing the dietflex system, which included making many expensive mistakes, I suggest that your time is too limited and too valuable. Try dietflex for a year. Then decide.
"As a personal trainer you can have the best qualifications and
the best add-on programs in the country, but if you can't market
and sell them effectively, there's no point."